Felix&Friends have branded John Caudwell’s property portfolio with a new identity to coincide with the launch of their first development in Cap d’Antibes, South of France. Caudwell Property has been renamed Caudwell Collection, along with new branding to reflect the super-prime positioning of the portfolio.
Mr Caudwell was keen to retain the initial ‘C’ element of the branding so the business would retain a direct personal link back to him. Our brief was also to deliver a new identity that reflected the super-premium positioning of the property business, as well as the prestige of the Caudwell name.
Felix&Friends have also created the branding for the properties within the portfolio.
Caudwell Collection recognise that branded developments deliver a higher return, and as a result have invested in a cohesive suite of identities for the range of residences, which includes apartments, penthouses and duplexes. Supported by elegant brochures and a premium responsive website, the properties are presently being actively marketed.
To represent John Caudwell’s luxury residential property portfolio, Felix&Friends needed to create a design that would encompass a modern yet elegant brand that would be instantly recognisable worldwide. Their creative solution was an identity that appeals to a premium audience, evokes an emotional response and is a smart and unique emblem for today and the future.