Cemusa is a world leader in outdoor advertising and present in more than 160 cities around the world, including New York, Boston, Madrid, Barcelona, Rio de Janeiro and Lisbon. Having recently won the business for over 90% of Spain’s airports, they were investing heavily in digital media throughout the sites as part of their ambition to transform the airport media market in Spain.
Felix&Friends created cross platform marketing materials for the launch of this transformation. As a very visual offer, well directed photography was key to making the airports come alive using beautiful big background images and we travelled to each of the top 10 Cemusa Airports, to capture the environments and passenger personality of each.
We then created an interactive android tablet app alongside the printed premium marketing brochure, to work as a mobile sales tool, featuring interactive information on each of the 10 main Cemusa airports, videos and galleries. The app delivers a simple and intuitive way to visualize the different options available at each and every airport.
It’s a highly efficient tool for media agencies, creative agencies and advertisers, enabling them to analyse and identify the actions that best suit their strategies and communications targets.
My experience working with Felix&Friends was fantastic. The team achieved their jobs on time and with superb quality.