INTERIOR-iD
Haute Couture Kitchen

For a kitchen to be truly bespoke and fulfil the client’s vision, they must be tailor-made from scratch. From the initial design to the very last detail, Haute Couture Kitchen provide a turn-key service; building high spec kitchen units in their entirety to intricate and exacting standards, incorporating a limitless range of sizes, styles and materials.

INTERIOR-iD approached Felix&Friends for the identity creation of their new sub-brand Haute Couture Kitchen.

Haute Couture Kitchen create only the best of the best kitchens, incorporating all facets of the process – from architecture, surfaces and joinery. Haute Couture Kitchen required an identity that would represent the qualities of creating something incredibly bespoke – very much akin to creating a piece of haute couture in the fashion world.

The identity created by Felix&Friends was derived from wanting to create a mark – just as a fashion designer would on their collection.

“When the idea of Haute Couture Kitchen was born, I knew instantly that Felix&Friends could deliver the logo. I adore the work Felix&Friends have created for other brands within the prime residential industry. The team quickly understood our intention behind the new sub brand of INTERIOR-iD, delivering a fantastic result that reflects perfectly the meaning of “highest dressmaking kitchen” (Haute Couture Kitchen) beautifully.” – Bernd Radaschitz – Co-founder / CEO of INTERIOR-iD.

Bernd continues, “Whether the Haute Couture Kitchen clients are looking for a classic or contemporary style, with anything from solid wood and metal inlays to oak cabinetry or stone drawers, we provide an unlimited choice of sizes, styles and materials”. Felix&Friends approach to the identity needed to reflect the ‘blank canvas’ approach to all kitchen projects and not simply reflect a modern or classic approach.

“When the idea of Haute Couture Kitchen was born, I knew instantly that Felix&Friends could deliver the logo. I adore the work Felix&Friends have created for other brands within the prime residential industry. The team quickly understood our intention behind the new sub brand of INTERIOR-iD, delivering a fantastic result that reflects perfectly the meaning of “highest dressmaking kitchen” (Haute Couture Kitchen) beautifully.”

Bernd Radaschitz - Co-Founder / CEO - INTERIOR-iD