Mumbai is India’s New York or London – the prime city in one of the most heavily populated urban areas in the world. The rise of this BRIC supercity has unsurprisingly brought with it an increase in super prime developments.
Working with Mumbai based developer K Raheja Corp, Felix&Friends have created the brand identity for one of the most luxurious developments in India.
The concept is aimed at an international market and uses modern design and the belief in karma, that a good deed contributes to other good deeds, a never ending cycle of cause and effect. Felix&Friends created the Artesia identity with this in mind – a modern identity with no beginning or end.
The launch, which is invitation only, will include a limited edition private book for residents that is currently in development at Felix&Friends, alongside a marketing brochure and online presence.