News UK is part of News Corp – a global, diversified media and information services company with leading UK newspaper titles The Times, The Sunday Times and The Sun. In an increasingly challenging media environment, remaining competitive and innovative is crucial to success and the classifieds are a small but significant part of revenue generation.
Working with Lineup Systems, Felix&Friends were tasked with creating a new self-service ad booking website for the UK business to streamline the booking process. The portal had to be clear and intuitive, making the sales process as easy and efficient as possible.
Our designs were submitted to the senior director on the project, and were immediately fully signed off with only a few minor changes. We have built a straightforward and streamlined ad booking process, with simple user journeys, and clear delineation between the titles which promoting up-selling. The website now allows users an easy step by step process to get an ad booked and printed.
Revenues for classifieds jumped by 1000% in the first six months after launch.