Prince's Trust International

Felix&Friends have worked with the Prince’s Trust International to create a new identity based on The Prince’s Trust UK identity, deliver a new a refreshed set of brand guidelines, a new website and marketing collateral that can be used to deliver their message around the world. Building on the considerable reputation of The Prince’s Trust in the UK, the new international charity will partner with organisations – in various territories to deliver successful programmes and schemes to young people across The Middle East, Commonwealth Countries and the rest of the world.

A cohesive set of brand guidelines will ensure that Prince’s Trust International and it’s work is represented consistently around the globe. The Trust’s red three-feathered identity is immediately recognizable in the UK, and so the international arm is replicated but in blue and with a new fresh typeface.