Based in Mayfair, VAR Capital is an independent partnership backed by prominent families and institutions.
Covering areas such as Asset Management, Investment Advice and Consulting and Corporate Finance, VAR Capital offer a truly bespoke, personalised service, working with their clients in an empathetic way to accommodate their needs and meet financial objectives.
Recently nominated by Citywealth Magazine as a contender for Private Investment Office of the Year, VAR Capital are the ones to watch in the London investment industry. They pride themselves on taking an approach that is nimble and responsive, which extends to all aspects of their business, including design.
Felix&Friends met with VAR Capital at an important time for their business. Set up in 2015, VAR Capital has steadily grown to be one of the most interesting new financial advisory firms in the market as a result of their agile and personalised approach to services. As a dynamic, forward thinking business they realised that their brand identity and design approach across all touch points needed to better reflect their professionalism and premium offer.
Felix&Friends created the new branding for VAR Capital with a typographic approach using an elegant tailored serif to reflect their Mayfair address and client base. A new photographic portfolio of Mayfair was taken and stylised with a mature colour palette to create impact and standout within the financial sector, and better reflect VAR Capital as a business and the team within.
“VAR Capital’s brand was not aligned to our firm’s ambitions and sophistication. The team at Felix&Friends really took time to understand us and our strategy and gave us a solution which was spot on. Thanks to their creative genius and passion for our success, the redesigned collateral is helping VAR Capital take its journey to the next stage of growth and expansion” Vikash Gupta, CEO, VAR Capital.
A brochure has been design to compliment to the VAR Capital website and is currently in production.
The team at Felix&Friends really took time to understand us and our strategy and gave us a solution which was spot on.