National to Global – Representing reputation on an international stage.
Felix&Friends today unveil the new identity and website for the newly launched Prince’s Trust International.
The Prince’s Trust is an innovator in the field of youth unemployment. It’s unique solutions for delivering education and training, and fostering innovation and self-employment amongst disadvantaged young people is a model that can be exported internationally.
This is what the Prince’s Trust International is now doing – leveraging the considerable experience and expertise of the Prince’s Trust in the UK to help Governments, corporations and NGO’s across the globe successfully deliver schemes in their own territories.
Felix&Friends have worked with the Prince’s Trust International to create a new identity based on The Prince’s Trust UK identity, deliver a new a refreshed set of brand guidelines, a new website and marketing collateral that can be used to deliver their message around the world. Building on the considerable reputation of The Prince’s Trust in the UK, the new international charity will partner with organisations – in various territories to deliver successful programmes and schemes to young people across The Middle East, Commonwealth Countries and the rest of the world.
A cohesive set of brand guidelines will ensure that Prince’s Trust International and it’s work is represented consistently around the globe. The Trust’s red three-feathered identity is immediately recognizable in the UK, and so the international arm is replicated but in blue and with a new fresh typeface.
Lee Barfield, Creative Director at Felix&Friends said “Our challenge was to retain what is iconic about the Prince’s Trust brand but differentiate it enough as the new stand alone international charity by HRH The Prince of Wales.