Felix&Friends enter the fashion world with London jewellery designer Kiki McDonough
Felix&Friends enter the fashion world with London jewellery designer Kiki McDonough.
Felix&Friends are proud to be working with Kiki McDonough and her team to redevelop her e-commerce website. Famous for striking coloured gemstones and wearable design, Kiki McDonough has become one of the most desirable British luxury jewellery brands. Her beautifully designed jewellery uses a wide range of precious gemstones and breaks the conventions of traditional antique jewellery, offering a modern yet timeless aesthetic.
The approach from Felix&Friends has been to create a new portal that leverages Kiki’s signature style – colour! The resulting website is big on colour, accentuating the range of gems Kiki uses and demonstrating pairings of styles and tones, immersing the customer in the collections, including the highly sought after Special Editions Collection.
The site makes the most of the striking visuals of the bold colours, unusual combinations and intricate settings, conveying the design skill, quality and craftsmanship that goes into every piece. Navigation has been re-structured to make the customer journey smooth, intuitive and easy.
Felix&Friends’ experience in delivering high-end projects aimed at the UNHNW sector was a perfect collaboration with Kiki McDonough.
The new website will be launching soon.
You can view her jewellery range on the existing website now at kiki.co.uk