The power of tone of voice in branding

Felix&Friends build authentic narratives by aligning your tone of voice with your brand's values and goals, while also focusing on the needs of your different audience groups. By developing a positive, effective tone, you can build stronger connections and foster meaningful relationships with customers.

Your brand voice is what you say, while tone is how you say it. Tailoring your tone based on the content type and channel is crucial. Whether it’s through social media, emails or your website, your tone of voice needs to befit your audience and help maintain a consistent and recognisable identity.

Consistency builds trust and credibility. When a brand’s voice stays aligned with its mission, values, and personality, it becomes easier for people to connect. This consistency needs to be upheld across all interactions, from face to face interaction, through to emails and marketing.

Crafting the right tone involves understanding your audience and market, reviewing competitors and iterating as you go. Being authentic and agile ensures your brand voice remains relevant, helping you communicate more effectively and authentically.

Felix&Friends have created and crafted the tone of voice for many clients such as Martin Kemp Design, One&Only Private Homes, John Lewis of Hungerford, LaPorta and Dernier & Hamlyn.

Please do say [email protected] if you would like the team to connect and talk through your brand communication.