We are working with a new property developer focussed exclusively on super-prime property and UHNW audiences.
Based in Beijing and Hong Kong, our client has tasked us to create an identity that not only reflects their elite position in the Asia market but also sets them apart as a business brand. They issued us a bold approach and we have challenged the brief, encouraging them to be design brave. We’ve worked together on multiple iterations to evolve, refine and finesse the identity to arrive at our final design that’s dynamic, beautiful and original.
The client tasked Felix&Friends to create an identity that not only reflects their elite position in the Asia market but also sets them apart as a business brand
Together with our client we’ve been on a journey of exploration and are all equally proud of the destination we’ve reached.
We’re currently delivering the final touches to all collateral including brand guidelines, creating various scales of corporate literature, a jacquard based on the identity as well as a multimedia version of the brand… and can’t wait to unveil it.