John Lewis of Hungerford

United Kingdom

Founded in 1972, John Lewis of Hungerford creates beautiful bespoke kitchens and cabinetry for any space within the home. Handmade in Oxfordshire, the kitchens and cabinetry marry proven traditional and modern techniques that bring individuality and personality to your home.

Working very closely with the John Lewis of Hungerford team through workshops and ongoing meetings, the issues with the previous site were established. After collecting the pain points of the previous website, we reviewed UX considerations from internal testing. The results  required simplification of complex menu systems, intuitive UI, refined written content and quicker access to full screen kitchen collections and cabinetry pages.

The management of the site was also an important factor in deciding the tech stack. The team expressed the ease and familiarity of using WP and keeping the significant amount of content already uploaded which was migrated rather than fully repopulating.

Felix&Friends created a highly bespoke back-end which allows the internal teams complete freedom to add and create various modules throughout the site. Adding flexibility for the long term was necessary to allow internal teams to show some variance between the kitchens while keeping to the new improved style and structure of the website.

Key considerations were applied for SEO before and during launch, working with existing urls, and mitigating any old content/pages we believed were unnecessary. We ensured that all existing pages crawled through google and rankings were not affected.

john-lewis.co.uk

  • Brand Identity
    Brand Strategy
  • Website
    UX

Felix&Friends made the journey of creating our new website a hugely rewarding experience - from the original workshop, right through to the final launch. We valued enormously their expertise, their focused approach, and their ability to challenge our thinking, to create a site that is truly beautiful. We are all delighted with the website and we look forward to seeing enhanced traction from our customers. Thanks Lee, Ash and team!

Kiran Noonan
Managing Director
John Lewis of Hungerford