LaPorta
Global
LaPorta is a bespoke concierge service rooted in relationships and attention to detail, from the smallest requests to once in a lifetime experiences.
LaPorta is a luxury lifestyle concierge service for discerning international clients rooted in relationships. Through their single point of contact service and their network of trusted specialist partners, they offer unique access to the world’s most memorable and exceptional experiences, events and services.
Redefining luxury lifestyle management, LaPorta draws on specialist knowledge from extensive personal networks and opens the doors to an impeccable way of living – sit back, relax, let LaPorta do the rest.
Felix&Friends was approached to create an exciting new London-based, global lifestyle concierge brand. Catering for a discerning global ‘stealth wealth’ audience, the brand and business will be personalised to each member, giving them time and access to the best of life.
Our strategy, audience and brand development work created a bespoke and playful mark that underpins the values of the brand. Our naming process create a fresh and resonant European name and vibe – to walk through the door and enter the LaPorta lifestyle.
Offering clients a new way to unlock the world, this highly bespoke service is positioned as a sophisticated and nuanced cut above its competitors, and will provide various lifestyle management options across the United States, United Kingdom and Europe.
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Brand Strategy
Naming
Brand Identity
Brand Guidelines
Brand Book - Website (Phase 1)
“Felix&Friends made the journey of turning a business vision into reality a positively rewarding experience – from a blank canvas, ongoing workshops, brand building through to a beautiful brand output and launch. Not only did they lead the process of building a stylish brand attuned to LaPorta’s client base, they served as strategic partners throughout the process, which is tremendously valuable.”
Alisha Anderson
Managing Director and Founder
LaPorta