Caudwell Collection : Parc du Cap
Cap d'Antibes
Situated in Cap d'Antibes, Felix&Friends have launched Caudwell Collection’s first residential development, Parc du Cap to market.
Consisting of 88 elegant apartments, all with private terraces with sea, pool or mountain views along with world class amenities including spa, outdoor and indoor pools and private treatment rooms.
The penthouses have substantial outdoor entertaining spaces and roof terraces all with panoramic views of the Cote d’Azur. Felix&Friends have ensured that every element of the marketing collateral delivers to the exacting standards of the development itself.
The Parc du Cap brand identity draws inspiration from the Mediterranean region and timeless French icons of fashion and art. Felix&Friends created all print and digital components for marketing including the official website for Parc du Cap. In addition to creating all advertising formats, two exclusive marketing brochures have been created, setting the scene for the Riviera lifestyle for prospective buyers with all that this glamorous corner of the Med has to offer.
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Brand Identity
Brand Guidelines
Brand Strategy -
UX
SEO
EDMs
Website - Brochure
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Digital
OOH
Print - Branded Signage
“Felix&Friends delivered a very sophisticated yet relaxed life style brand, website and collateral for the launch of Parc du Cap. Their creative direction and process is always smart, thoughtful and considered. The Parc du Cap design solution was clean and classic whilst referencing the colours of the South of France.”
Kim Pattie
Marketing Director, CAUDWELL COLLECTION