PSHA

Global

The Private Sector Humanitarian Alliance (PSHA) emerges from a critical need for more efficient aid delivery, directly informed by the private sector’s assistance experiences in Afghanistan and Ukraine.

Endorsed by the United Nations and governments, PSHA has forged a powerful global network to position corporate leaders at the forefront of humanitarian strategy.

The humanitarian response architecture, as presently structured, is failing in a world increasingly impacted by conflict, climate change, and sudden onset disaster. While global needs have soared to their highest levels since World War II, the UN and its partners recorded an unprecedented $41 billion dollar shortfall in 2023. The UN-led system was last reformed two decades ago and is no longer fit for purpose. It needs to be modernised to include a formal role for the private sector whose full participation could offer transformative impact in a time of dire need.

Felix&Friends were approached by the PSHA team to create the brand, assets and website to present the organisation clearly and to connect with the private commercial sector. PSHA’s distinctive strength is its role as a catalyst for collaboration, seamlessly bringing together corporations, UN entities, and governmental bodies within a centralised platform.

Featuring images from © UN OCHA

thepsha.org

  • Brand Identity
    Brand Stationery
  • UX
    Website