Rhodium
Luxury residential advisory and property management
Certain brands arrive at Felix&Friends with reputations already established, portfolios already distinguished. Rhodium presented a different challenge entirely: how does one create a digital presence worthy of guarding £12 billion in London's most valuable residential real estate and create a platform where digital architecture matches physical precision
Since 2011, Rhodium has built their portfolio and now spans 40 ultra-luxury developments across London, Dubai and Athens, collaborating with developers whose names signify excellence to those acquiring super-prime residences – Ronson Capital Partners, Caudwell, Finchatton, Almacantar. These are not merely construction firms but custodians of architectural legacy and contemporary ambition.
The brief Felix&Friends received outlined Rhodium's work occurs largely behind the scenes, yet the developments they manage – 60 Curzon Street, No.1 Palace Street, The Bryanston – represent some of London's most visible addresses. Their website needed to honour this, presenting evidence of capability whilst maintaining the discretion their clientele expects.
Our editorial approach recognised that those seeking property management at this level are not browsing comparisons. They arrive having already determined that ordinary solutions prove inadequate. The site's design therefore eschews persuasive rhetoric for visual demonstration.
Navigation follows intuitive logic rather than marketing hierarchies. Information architecture prioritises immediate access to essential details across all platforms, a recognition that developers and property owners engage digitally in fragments rather than sustained sessions. The interface needed to perform as reliably at 6am on a mobile device as during afternoon desktop reviews.
Typographic restraint and generous whitespace create breathing room around the residential imagery. This matters more than it might initially suggest. When showcasing interiors from developments where residences begin at several million pounds, the temptation toward embellishment proves considerable. We resisted. The photography of spaces at Lancer Square or Triptych Bankside required no enhancement, no overlaid text declaring excellence. Rhodium's work, like the developments themselves, benefits from confident understatement.
The technical execution ensured seamless performance without drawing attention to its own sophistication – much like well-designed building services. Page loading times, responsive behaviour, and content hierarchy all function invisibly, as they should. Visitors encounter information, not interface.