The Considered Ask


The Considered Ask is a strategic and uniquely clever idea designed to encourage philanthropic giving.

The idea is clever, yet simple. Build a community of investors to pledge money annually. Following an innovative and bespoke due diligence process a small number of charities are invited into the community and allocated funds based on their needs and potential to deliver. Charities are selected based on the work they do and their impact. 100% of money pledged by investors goes directly to partner charities, with overheads met by the founders.

With a focus on Education, Training and Counselling, the strategy is to offer support to high impact, high potential charities working to achieve social change in the UK.

Working alongside the founders, and their appointed CEO, Felix&Friends have collaborated to create a fundraising disrupter brand for the sector.

Felix&Friends have been working to create a ‘fresh new design vision’ for the developing foundation. A vision that is design-led, visually recognisable, intuitive in navigation and digitally progressive. Built in Craft CMS as a headless build for better ongoing security, the website has been designed and built with UX at the forefront.

Reusable modules have been designed and created to be used on any web page for all current and future requirements. Site tests include optimisation, page-speed testing and SEO to ensure the site functions and ranks well on Google and all browsers and devices.

The coming phases for the project will develop the digital platform to allow the investor community to understand further how their financial investment is creating impact across the United Kingdom.

  • Brand Strategy
    Brand Naming
    Brand Identity
    Brand Guidelines
  • Website
  • Copywriting