Brand Atlas
Global
More than a branded residence marketplace, Brand Atlas is global hub to connect brands, developers and visionaries shaping this space.
Branded residences are the fastest-growing sector in the global property market, with over 700 schemes completed globally and more than 900 in the pipeline. Brand Atlas was conceived to curate and showcase established brands in hotels, fashion and automotive - extending into branded residences.
Felix&Friends delivered Brand Atlas to serve the branded residence market fully. This multi-faceted property platform connects buyers to brands, developers to suppliers, and offers an advisory service to enable emerging and existing brands to develop stronger within the sector.
Felix&Friends has delivered the brand strategy, naming, brand identity, and brand guidelines, and built a custom headless website integrated with multiple third-party operating systems.
Brand Atlas comprises:
ATLAS MARKETPLACE : View and filter through the worlds most incredible branded residences and new developments across all corners of the globe.
Within the Development Hub:
ATLAS ADVISORY : A strategic advisory service that serves existing and established brands within the market, developers and new brands wanting to enter the market to effectively align to their core global audience.
ATLAS COLLECTIVE : A comprehensive global directory – a who’s who of the branded residence sector, from architects to marketing agencies, infrastructure and asset management companies. To join – Apply here
ATLAS STUDIO : A film, photography and production arm, creating brand stories through lifestyle visuals and film.
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Brand Strategy
Brand Naming
Brand Identity
Brand Narrative
Brand Guidelines
Brand Presentations -
UX / UI
Website