We build clarity, momentum and communities for brands
We work with luxury, lifestyle, property and commercial brands. We strengthen brand positioning to create sector differentiation. We address strategic challenges to build measurable business value.
The Felix&Friends team comprises strategists, designers and creative thinkers whose combined expertise shapes every project. Together, we listen, analyse markets and develop strategies and positioning that guide how we craft visual and verbal languages that distinguish brands.
We've learnt that success shaping luxury brands isn't about grand gestures alone, it lives in the details, market differentiation, consistency of communication and considerations taken at every touchpoint.
Our collaborative approach draws on diverse international perspectives, creating work across strategy, identity, content and digital design that reflects collective insight rather than individual vision.
Select Client List
Sotheby's Int. Realty Bondford One&Only Resorts Martin Kemp Design British Land Caudwell Cole & Son Home House Lawson Robb Daniel Daggers DDRE
Red Sea Global Rhodium Henigman Reignwood LaPorta John Taylor Real Estate Luxlo REM Qeblawi Brooks Prince's Trust International
Brand Atlas Westfield Robert Bailey Property News UK Eversmiths John Lewis of Hungerford CadenzaLux VAR Capital GMF Capital Kiki McDonough
Dernier & Hamlyn Ateliers London LREO Parkway England Dalham Shalini Misra Chapman Petrie PSHA The Considered Ask Royal Flying Doctor Service
Global Projects
Felix&Friends have delivered strategic brand, digital and print projects across the globe.
London / Saudi Arabia / Hong Kong / Mumbai / Monaco / Shanghai / Milan / Madrid / Lisbon / Bangkok / Dubai / Cote d'Azur / Zurich / Melbourne / Berlin / Mauritius / Stockholm / Sydney / Tokyo / Chicago
STRATEGY
Insight Gathering Auditing + Analysis Workshops Opportunities + Insights Brand Positioning Brand Pillars Mission / Vision / Values Placemaking Visual Narrative Tone of Voice
BRAND
Brand Naming Creative Direction Brand Identity Brand Guidelines Art Direction Brand Assets Literature Brand Campaigns Brand Production Brand Marketing
DIGITAL
User Scenarios UX / UI Web Design Headless Development SEO App Design App Development Social Strategy Social Content Analysis
CONTENT
Photography Film Production Content Strategy Copywriting Marketing Advertising Advertising Campaigns Signage + Wayfinding Floorplans + Mapping
About the Founder : Lee Barfield
Felix&Friends was founded over 14 years ago on a principle that remains unchanged: your success drives ours. Every project phase is conceived to be as rewarding as the result itself.
"Whether we're resolving a strategic challenge, launching a new venture or building competitive advantage, the process should be collaborative and engaging," Lee explains. "Felix&Friends projects succeed when our clients emerge empowered, re-energised and positioned as leaders within their sectors."
We work with clients who demand excellence across strategic brand, narrative and digital design, creating partnerships built on transparency, trust and shared ambition. When you work with Felix&Friends, you gain a committed team invested in your vision, solving your business challenges and a strategic partner committed to maintaining brand standards and your market leadership.
Testimonials
MARTIN KEMP DESIGN Felix&Friends have consistently delivered a very finessed design response, one that is always required when dealing with my ultra high net worth client base.
Martin Kemp Founder Martin Kemp Design
EVERSMITHS From the outset, Felix&Friends demonstrated a deep understanding of our business, our audience, and the values we wanted the brand to represent. Their strategic thinking, creative execution and attention to detail were exceptional throughout the process. We’re incredibly proud of the result and have received overwhelmingly positive feedback since launch. Felix&Friends were a pleasure to work with, and we would not hesitate to recommend them to any business looking for a thoughtful and expertly delivered rebrand and digital presence.
Craig Webb Founder & Managing Director Eversmiths
BONDFORD Felix&Friends really took the time to understand us and our business, pairing exceptional creative talent with a genuinely seamless way of working. The results speak for themselves: beautiful, considered design that captures attention, establishes Bondford's premium brand position and converts.
Henry Vaughan CEO & Founder Bondford
LAPORTA Felix&Friends made the journey of turning a business vision into reality a positively rewarding experience – from a blank canvas, ongoing workshops, brand building through to a beautiful brand output and launch. Not only did they lead the process of building a stylish brand attuned to LaPorta’s client base, they served as strategic partners throughout the process, which is tremendously valuable.
Alisha Anderson Managing Director and Founder LaPorta
DANIEL DAGGERS Felix&Friends delivered us great service and took time to understand our character and thought process. They pushed the boundaries of design in our industry by thinking differently and designing beautifully. It’s nice to work with passionate people whilst enjoying the experience!
Daniel Daggers Founder DDRE GLOBAL
KIKI McDONOUGH
We are delighted with the rise in sales from the new website, our customer feedback has been excellent. The 37% increase in online sales is a direct result of the new website and intuitive design from Felix&Friends. Our customers are now able to find and view our product easier than ever before, therefore driving sales.
Octavia Tidswell-Norrish Marketing Manager Kiki McDonough
ROBERT BAILEY PROPERTY
Felix&Friends made the whole process hugely enjoyable. They really took the time to understand our business and the nature of the work we do for our clients. The new website, brochure and stationary they created are a true reflection of this and we would not hesitate to recommend Felix&Friends to anyone looking to enhance their brand.
Robert Bailey Founder Robert Bailey Property
VAR CAPITAL The team at Felix&Friends really took time to understand us and our strategy and gave us a solution which was spot on. Thanks to their creative genius and passion for our success, the redesigned collateral is helping VAR Capital take its journey to the next stage of growth and expansion.
Vikash Gupta CEO VAR Capital