Felix&Friends works with HNW and UHNW-facing brands across luxury, hospitality, property, financial services and lifestyle, developing brand positioning, identity, digital experiences and content that builds market authority and measurable commercial value.
Our Services
Bespoke luxury brand strategy shapes perception and ensures delivery of brand promise. Felix&Friends develops collaborative brand positioning that creates opportunities to differentiate, building desire, trust and sector authority. Our strategic frameworks ensure brand coherence, elevate market perception and establish enduring value.
Bespoke luxury brand strategy shapes perception and ensures delivery of brand promise. Felix&Friends develops collaborative brand positioning that creates opportunities to differentiate, building desire, trust and sector authority. Our strategic frameworks ensure brand coherence, elevate market perception and establish enduring value.
Felix&Friends is a London-based luxury brand strategy, narrative and digital design agency founded in 2011 by Lee Barfield. We work with luxury, hospitality, lifestyle, property and commercial brands to solve business challenges, build market authority and create campaigns that resonate with your desired audiences, driving awareness and revenue.
Our Portfolio
Felix&Friends comprises strategists, creatives, writers and designers who develop brands that strengthen market position, build commercial value and establish enduring authority across sectors.
Our Journal
Two studies published within weeks of each other this summer have done something the hospitality industry has needed for a while: they have turned AI visibility from a vague anxiety into a measurable, ranked, and deeply uncomfortable fact. New research from 5W and Lighthouse ranks hotels by AI visibility for the first time. Most Hotel brands barely register with ChatGPT, Google and other AI sources. Felix&Friends explains why.
Family office branding and wealth management brand strategy have operated on the assumption that discretion alone is sufficient. For decades, it was. The landscape has now shifted and for firms serving UHNW and HNW audiences, their digital presence, visual identity and editorial voice must reflect the standards their clientele already keep.