Luxury Hotel Websites
The experience starts with the first click

In the digital age, the click is the gateway to attention, but design is the lever to conversion. Once location and price range have been decided, it is design that will be the biggest influence on the consumer in their journey from looking to booking — something fundamentally expressed through the look and feel of your brand and website.In the digital age, the click is the gateway to attention, but design is the lever to conversion. Once location and price range have been decided, it is design that will be the biggest influence on the consumer in their journey from looking to booking — something fundamentally expressed through the look and feel of your brand and website.

Aspirational design and branding, coupled with intuitive websites have been shown to be key factors in successful year-on-year growth for both boutique and hotel chains. And although online travel searchers typically use online travel agencies such as Booking.com, Kayak or Expedia to browse and compare prices, research shows that 87% will visit a hotel’s website before booking a stay— and with good reason.Aspirational design and branding, coupled with intuitive websites have been shown to be key factors in successful year-on-year growth for both boutique and hotel chains. And although online travel searchers typically use online travel agencies such as Booking.com, Kayak or Expedia to browse and compare prices, research shows that 87% will visit a hotel’s website before booking a stay— and with good reason.

It is the most immediate and compelling way to connect with your brand, allowing you to showcase your offer — and your guests to start their experience with you from the minute they land on the homepage. Conversely, poor design and navigation can lead to people giving up in frustration before they even get to thinking about booking.It is the most immediate and compelling way to connect with your brand, allowing you to showcase your offer — and your guests to start their experience with you from the minute they land on the homepage. Conversely, poor design and navigation can lead to people giving up in frustration before they even get to thinking about booking.

Each design element creates a unique alchemy, from the right font to a logo design or the visuals that inspire an emotional reaction, which can move in the direction of a booking or abandonment.Each design element creates a unique alchemy, from the right font to a logo design or the visuals that inspire an emotional reaction, which can move in the direction of a booking or abandonment.

But to successfully lead customers along the path to purchase, site design must also be focused on the former and the user experience as much as visual appeal, a nuanced balancing act of form and function that can unlock consumer behaviour – something that is fundamental to our approach as an agency.But to successfully lead customers along the path to purchase, site design must also be focused on the former and the user experience as much as visual appeal, a nuanced balancing act of form and function that can unlock consumer behaviour – something that is fundamental to our approach as an agency.

*According to a survey by HospitalityNet*According to a survey by HospitalityNet

Ensuring it is cohesive with brand narrative and authentic to the location is vital, as well as creating intuitive navigation that offers the user a true service experience. Skillful design bridges the needs of brand articulation and bottom line conversion — ultimately making the process of looking — and booking — as seamless as the experience of walking in the door of the hotel itself.Ensuring it is cohesive with brand narrative and authentic to the location is vital, as well as creating intuitive navigation that offers the user a true service experience. Skillful design bridges the needs of brand articulation and bottom line conversion — ultimately making the process of looking — and booking — as seamless as the experience of walking in the door of the hotel itself.