New branding for VAR Capital: Elevating Financial Excellence
Felix&Friends has delivered a strategy, refined brand identity, comprehensive design language and bespoke website for VAR Capital, the innovative wealth management firm serving ultra-high-net-worth clients. The project demonstrates how sophisticated brand design strengthens market positioning for financial advisory firms operating at the premium end of their sector.
Established in 2015, VAR Capital has distinguished itself within wealth management
Through agile personalised advisory services, VAR Capital respond to individual client requirements rather than standardised offerings. Founded by partners Vikash, Ashish and Rajat, the firm has built an exceptional reputation through word-of-mouth recommendation amongst discerning investors. However, their visual identity and digital presence no longer reflected the sophistication their clients expect or the professionalism their services deliver.
The partners recognised the value of brand strategy and how brand positioning represents how your audience thinks and feels about your business, shaping first impressions before any conversation occurs. For wealth management firms serving UHNW audiences, visual refinement signals the attention to detail and commitment to excellence clients require to ensure the business aligns to client expectations.
Refreshing their brand collateral represented valuable investment in strengthening market perception and supporting continued growth.
Vikash Gupta articulated the challenge clearly: 'VAR Capital's brand was not aligned to our firm's ambitions and sophistication. The team at Felix&Friends really took time to understand us and our strategy and gave us a solution which was spot on. Thanks to their creative genius and passion for our success, the redesigned collateral is helping VAR Capital take its journey to the next stage of growth and expansion.'
Felix&Friends approached the engagement through comprehensive understanding of VAR Capital's strategic positioning, service methodology and client expectations. The resulting identity system balances contemporary sophistication with the authority and trustworthiness essential in financial services. Every element, from typography to colour palette, was selected to convey professionalism without formality, approachability without casualness.
Felix&Friends are people people.
We thrive on building lasting relationships based on trust, reliability and delivering tangible results for our clients. We can craft a strategy for your business or project to transform your brand into a long term strategic and valuable asset.
If you would like to meet Felix&Friends and discuss a potential new launch or existing project together, we would be happy to talk and hear more.
We are a strategic luxury brand, narrative and digital design agency.
We work with luxury, lifestyle, property and commercial brands.
We solve business challenges to strengthen commercial performance.
We build brand authority for clients that establishes market distinction.
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