Felix&Friends delivers huge financial success for News UK with Digital Ad-Booking Platform
Felix&Friends we approached by News UK to help solve their problem - ad revenue was down and the process for adding classifieds across their three titles was all delivered via large teams taking phone calls.
What was required was an automated and streamlined online platform that would allow users to intuitively place ads across any of the three titles - The Times, The Sunday Times and The Sun - efficiently and quickly to build revenue for News UK.
News UK represents one of Britain's most influential media organisations, publishing titles that reach millions of readers daily across print and digital platforms. The Times commands exceptional authority amongst business professionals and senior decision-makers. The Sunday Times attracts the UK's most affluent and influential readership.
The Sun reaches vast audiences across demographic segments. For advertisers seeking to connect with these valuable audiences, the booking process needed to match the sophistication and reach of the publications themselves.
Online classified revenue alone jumped by 500% in the first six months after launch.
The system was designed for intuitive, easy-to-understand booking processes and offered up-selling points during the purchase period.
Comprehensive Ad-Booking System Launch
Felix&Friends delivered a complete ad booking website enabling clients and customers to book classified advertisements and announcements through a dynamic, flexible and intuitive platform. The system serves all classified ad bookings across News UK's major titles: The Times, The Sunday Times and The Sun. This consolidation provides advertisers with streamlined access to multiple publications through a single, efficient booking interface.
Effective classified advertising booking systems require balancing multiple requirements: clear presentation of available options, flexible customisation for different ad types and formats, transparent pricing structures, and seamless payment processing. The platform Felix&Friends developed addresses these requirements whilst maintaining user experience that feels effortless rather than complex.
News UK's booking system's flexibility accommodates diverse advertising needs
From family announcements and personal notices to business classified advertisements across various categories. Navigation architecture guides users efficiently through the booking process, reducing friction whilst ensuring all necessary information is captured accurately.
Commercial Showcase Website Development
Following the successful ad booking system launch, News UK's commercial team engaged Felix&Friends to design and build a complementary website showcasing the benefits of advertising through and partnering with News UK titles. This commercial platform articulates the value proposition for advertisers: access to highly engaged readerships, exceptional brand environments, and proven commercial effectiveness.
Felix&Friends is working with the News UK commercial team to develop a responsive website offering clear, intuitive navigation and engaging design that highlights each publication's distinct brand positioning and readership characteristics. The Times' authority amongst business professionals, The Sunday Times' reach within affluent households, and The Sun's unparalleled mass market penetration each require distinct presentation approaches whilst maintaining cohesive overall experience.
The commercial website demonstrates why advertising through News UK publications delivers measurable results: highly engaged audiences, trusted editorial environments, and comprehensive reach across demographic segments. This dual platform approach, combining functional booking systems with persuasive commercial showcases, provides News UK with comprehensive digital infrastructure supporting their advertising sales operations across all major titles.
Felix&Friends deliver Online Sales Results
Felix&Friends crafts digital platforms and build brand strategy that drive online sales performance. We deliver conversion-focused experiences, optimise customer journeys and builds brand presence that strengthens purchase intent. We deliver increased dwell times, transaction values and build sustained commercial growth, increased revenue and measurable brand impact as we delivered for Kiki McDonough
We are a strategic luxury brand, narrative and digital design agency.
We work with luxury, lifestyle, property and commercial brands.
We solve business challenges to strengthen commercial performance.
We build brand authority for clients that establishes market distinction.
If you would like to meet Felix&Friends and discuss a potential new launch or existing project together, we would be happy to talk and hear more.
Connect at [email protected]
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