Felix&Friends delivers huge financial success for News UK with Digital Ad-Booking Platform
Felix&Friends we approached by News UK to help solve their problem - ad revenue was down and the process for adding classifieds across their three titles was all delivered via large teams taking phone calls.
What was required was an automated and streamlined online platform that would allow users to intuitively place ads across any of the three titles - The Times, The Sunday Times and The Sun - efficiently and quickly to build revenue for News UK.
News UK represents one of Britain's most influential media organisations, publishing titles that reach millions of readers daily across print and digital platforms. The Times commands exceptional authority amongst business professionals and senior decision-makers. The Sunday Times attracts the UK's most affluent and influential readership.
The Sun reaches vast audiences across demographic segments. For advertisers seeking to connect with these valuable audiences, the booking process needed to match the sophistication and reach of the publications themselves.
Online classified revenue alone jumped by 500% in the first six months after launch. The system was designed for intuitive, easy-to-understand booking processes and offered up-selling points during the purchase period.
Comprehensive Ad Booking System Launch
Felix&Friends delivered a complete ad booking website enabling clients and customers to book classified advertisements and announcements through a dynamic, flexible and intuitive platform. The system serves all classified ad bookings across News UK's major titles: The Times, The Sunday Times and The Sun. This consolidation provides advertisers with streamlined access to multiple publications through a single, efficient booking interface.
Effective classified advertising booking systems require balancing multiple requirements: clear presentation of available options, flexible customisation for different ad types and formats, transparent pricing structures, and seamless payment processing. The platform Felix&Friends developed addresses these requirements whilst maintaining user experience that feels effortless rather than complex.
The booking system's flexibility accommodates diverse advertising needs: from family announcements and personal notices to business classified advertisements across various categories. Navigation architecture guides users efficiently through the booking process, reducing friction whilst ensuring all necessary information is captured accurately.
Felix&Friends created a luxurious and dynamic kaleidoscope for the homepage, allowing users to experience the myriad quality materials and textures employed across Martin Kemp Design's extensive portfolio. The kaleidoscope approach showcases the practice's versatility whilst maintaining visual sophistication appropriate for his exclusive clientele.
Image selection balanced contrasting elements deliberately: hard and soft materials, masculine and feminine aesthetics, light and dark tones. This careful curation captures the breadth of Martin Kemp Design's capability whilst appealing to diverse client preferences within the UHNW sector.
Interest in the new brand for Martin Kemp Design was rapid and dwell time on the website remained high due to the unique homepage and gentle interaction with the brand. The kaleidoscope concept created a long-standing and engaging visual experience to build interest and value to the brand.
Celebrating the highly unique and exclusive projects Martin Kemp Design delivers globally, the new brand identity and digital presence aligned perfectly to Martin Kemp directly, his team and luxury portfolio displaying their distinguished luxury interiors.
Commercial Showcase Website Development
Following the successful ad booking system launch, News UK's commercial team engaged Felix&Friends to design and build a complementary website showcasing the benefits of advertising through and partnering with News UK titles. This commercial platform articulates the value proposition for advertisers: access to highly engaged readerships, exceptional brand environments, and proven commercial effectiveness.
Felix&Friends is working with the News UK commercial team to develop a responsive website offering clear, intuitive navigation and engaging design that highlights each publication's distinct brand positioning and readership characteristics. The Times' authority amongst business professionals, The Sunday Times' reach within affluent households, and The Sun's unparalleled mass market penetration each require distinct presentation approaches whilst maintaining cohesive overall experience.
The commercial website demonstrates why advertising through News UK publications delivers measurable results: highly engaged audiences, trusted editorial environments, and comprehensive reach across demographic segments. This dual platform approach, combining functional booking systems with persuasive commercial showcases, provides News UK with comprehensive digital infrastructure supporting their advertising sales operations across all major titles.
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Martin Kemp Design is a highly creative design studio, producing some of the world’s finest solutions for interiors, developments, architecture, yachts, private jets, cars, furniture and product. Martin Kemp Design was recently awarded a ‘Great British Brand’ for 2017 by Country and Town House Magazine.