Martin Kemp Design : Luxury Advertising Campaign

Felix&Friends' enduring partnership with Martin Kemp Design represents something increasingly rare in luxury creative: a collaboration built on mutual understanding rather than mere transaction. When a studio produces work spanning superyacht interiors, private aviation, and London's most significant residential developments, the challenge lies not in embellishment but in editorial restraint.

Journal/News/Martin Kemp Design Advertising Campaign
By Lee Barfield08/10/2019

Martin Kemp Design's recognition as a 'Great British Brand' by Country and Town House Magazine more than 5 times affirmed what those within discerning circles already understood. The studio's portfolio moves fluidly between classical sensibility and contemporary invention and Felix&Friends wanted the campaign to be recognisable as Martin Kemp Design, yet remain fresh with each interior.

Our advertising campaigns for Martin Kemp Design eschew the performative language typical of luxury marketing. There are no declarations of 'world-class' or 'bespoke excellence' – such phrases serve only to diminish work that speaks eloquently for itself. Instead, each campaign presents carefully curated imagery that reveals the studio's range: a contemporary London residence, the warm traditionalism of a heritage project, the technical precision demanded by superyacht design.

The creative direction acknowledges a fundamental truth about the ultra-affluent audience: they recognise quality without prompting. Those commissioning £50 million yachts or acquiring residences in London's super-prime postcodes need no education in what constitutes exceptional design. They seek confirmation that a studio understands the unspoken codes of their world – the difference between luxury and mere expense, between confidence and ostentation.

Each advertisement functions as visual evidence rather than persuasive argument. The Ten Trinity Square interiors, with their considered balance of heritage preservation and modern comfort, demonstrate Martin Kemp Design's capacity to honour architectural legacy whilst serving contemporary life. The St James's development imagery suggests similar sophistication: spaces conceived for those who understand that true luxury lies in proportion, light, and the invisible architecture of daily comfort.

These campaigns appear in carefully selected publications across Britain and internationally, positioned where they expand the brand to those currently engaged with architects, developers or yacht builders. The placement strategy mirrors the work itself – present where discernment already exists, speaking to those who recognise excellence when they encounter it.

The relationship between Felix&Friends and Martin Kemp Design continues to evolve, each campaign building upon the last, creating a sustained narrative of creative achievement rather than isolated promotional moments.

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