Viewpoint

Felix&Friends develops tone of voice strategies for luxury brands seeking to strengthen engagement and build new and lasting connections with their discerning audiences. Effective brand communication depends on linguistic precision: how you articulate values determines perception, influences emotional response and shapes how sophisticated audiences experience your brand.

When a property client came to us to design and develop digital assets for a new residential London tower, it also had a surprise ask—that we collaborate with another branding agency on the project. In design, adaptability is an asset but while we were used to successfully collaborating with clients, this was our first project partnership with another agency. It was an unexpected evolution, but one we were open to explore.