GLOBAL
Brand Atlas
PropertyCommercialLifestyle
More than a branded residence marketplace, Brand Atlas is global hub to connect brands, developers and visionaries shaping this space. Branded residences are the fastest-growing sector in the global property market, with over 700 schemes completed globally and more than 900 in the pipeline. Brand Atlas was conceived to curate and showcase established brands in hotels, fashion and automotive - extending into branded residences.
Homepage film by Binyan Studios + Paul Giggle
Felix&Friends delivered Brand Atlas to serve the branded residence market fully. This multi-faceted property platform connects buyers to brands, developers to suppliers, and offers an advisory service to enable emerging and existing brands to develop stronger within the sector.
Felix&Friends delivered complete brand strategy, naming, brand identity design and comprehensive brand guidelines for Brand Atlas, alongside a bespoke headless website integrated with multiple third-party operating systems.
Brand Atlas has established itself as the definitive platform for branded residences and luxury property development globally, comprising four distinct service pillars:
Atlas Marketplace
A curated platform presenting the world's most distinguished branded residences and new developments across international markets. The marketplace allows sophisticated property seekers to view and filter opportunities through refined search architecture.
Atlas Advisory
Strategic brand consultancy serving established property brands, developers and new market entrants seeking to align effectively with global high-net-worth audiences. The advisory service provides market positioning, brand strategy and sector expertise.
Atlas Collective
A comprehensive global directory connecting the branded residence sector's key players: architects, marketing agencies, infrastructure specialists and asset management firms. The collective serves as an authoritative resource for industry collaboration.
Atlas Studio
An integrated production division creating brand narratives through lifestyle photography and film content. The studio develops visual storytelling that articulates the essence of luxury property brands and developments.
brand-atlas.com