Brand Atlas
Your World of Branded Residences

Felix&Friends develops brand strategy and digital design for property, lifestyle and commercial sectors. For Brand Atlas, the world's first global platform dedicated to branded residences, Felix&Friends delivered a comprehensive programme of work: naming, brand strategy, brand identity, brand guidelines, narrative, advertising, presentations and complete website design and development. The brief was to establish a platform of indelible distinction that commands reverence within the fastest-growing sector in global property.Felix&Friends develops brand strategy and digital design for property, lifestyle and commercial sectors. For Brand Atlas, the world's first global platform dedicated to branded residences, Felix&Friends delivered a comprehensive programme of work: naming, brand strategy, brand identity, brand guidelines, narrative, advertising, presentations and complete website design and development. The brief was to establish a platform of indelible distinction that commands reverence within the fastest-growing sector in global property.

Branded residences represent the convergence of luxury hospitality, fashion heritage and automotive prestige with residential real estate. With over 700 schemes completed globally and more than 900 in the pipeline, the sector has attracted the world's most prestigious names: from Four Seasons and Aman to Porsche and Dolce & Gabbana. According to Knight Frank, branded residences command premium pricing of 20 to 35 per cent above non-branded peers, whilst outperforming in resale value and rental demand. Brand Atlas was conceived to serve this market comprehensively, connecting buyers to brands, developers to suppliers, and offering advisory services to those shaping this space.Branded residences represent the convergence of luxury hospitality, fashion heritage and automotive prestige with residential real estate. With over 700 schemes completed globally and more than 900 in the pipeline, the sector has attracted the world's most prestigious names: from Four Seasons and Aman to Porsche and Dolce & Gabbana. According to Knight Frank, branded residences command premium pricing of 20 to 35 per cent above non-branded peers, whilst outperforming in resale value and rental demand. Brand Atlas was conceived to serve this market comprehensively, connecting buyers to brands, developers to suppliers, and offering advisory services to those shaping this space.

Felix&Friends developed the name Brand Atlas to capture the platform's ambition: a comprehensive map of the branded residence universe, guiding discerning audiences through this evolving landscape. The naming positions the platform as authoritative and global, a definitive resource rather than merely another property portal.Felix&Friends developed the name Brand Atlas to capture the platform's ambition: a comprehensive map of the branded residence universe, guiding discerning audiences through this evolving landscape. The naming positions the platform as authoritative and global, a definitive resource rather than merely another property portal.

The brand strategy established Brand Atlas as more than a marketplace. The positioning articulates a multi-faceted platform serving UHNW buyers seeking exceptional properties, developers requiring strategic guidance, and suppliers seeking connections within the sector. This breadth required a brand architecture that could accommodate distinct service divisions whilst maintaining cohesive identity.The brand strategy established Brand Atlas as more than a marketplace. The positioning articulates a multi-faceted platform serving UHNW buyers seeking exceptional properties, developers requiring strategic guidance, and suppliers seeking connections within the sector. This breadth required a brand architecture that could accommodate distinct service divisions whilst maintaining cohesive identity.

Felix&Friends crafted brand guidelines that establish visual and verbal standards across all touchpoints. The identity honours the sophistication expected by HNW and UHNW audiences whilst signalling the platform's technological capability and global reach. Typography, colour palette and imagery work together to create cultural relevance within luxury property markets spanning Dubai, Miami, London, Singapore and beyond.Felix&Friends crafted brand guidelines that establish visual and verbal standards across all touchpoints. The identity honours the sophistication expected by HNW and UHNW audiences whilst signalling the platform's technological capability and global reach. Typography, colour palette and imagery work together to create cultural relevance within luxury property markets spanning Dubai, Miami, London, Singapore and beyond.

The website Felix&Friends designed and built serves as the sector's definitive digital destination. The bespoke headless architecture integrates with multiple third-party operating systems, enabling sophisticated property search, CRM functionality and real-time analytics. Users can filter through branded residences by location, brand, property type and specification, with detailed development pages presenting each opportunity with editorial depth.The website Felix&Friends designed and built serves as the sector's definitive digital destination. The bespoke headless architecture integrates with multiple third-party operating systems, enabling sophisticated property search, CRM functionality and real-time analytics. Users can filter through branded residences by location, brand, property type and specification, with detailed development pages presenting each opportunity with editorial depth.

Atlas Marketplace presents the world's most distinguished branded residences across international markets. The curated environment allows sophisticated property seekers to explore opportunities through refined search architecture, with brand pages highlighting each partner's story, exclusive services and differentiated amenities.Atlas Marketplace presents the world's most distinguished branded residences across international markets. The curated environment allows sophisticated property seekers to explore opportunities through refined search architecture, with brand pages highlighting each partner's story, exclusive services and differentiated amenities.

Atlas Advisory provides strategic consultancy serving established property brands, developers and new market entrants. The advisory service delivers market positioning, brand strategy and sector expertise, with a team whose portfolio includes landmark projects such as Raffles London at The OWO, One&Only Resorts and Four Seasons Residences at Twenty Grosvenor Square.Atlas Advisory provides strategic consultancy serving established property brands, developers and new market entrants. The advisory service delivers market positioning, brand strategy and sector expertise, with a team whose portfolio includes landmark projects such as Raffles London at The OWO, One&Only Resorts and Four Seasons Residences at Twenty Grosvenor Square.

Atlas Collective serves as a comprehensive global directory connecting the sector's key players: architects, interior designers, marketing agencies, FF&E specialists and asset management firms. The collective provides developers direct access to proven talent, with the advisory team assembling tailored project teams to meet exacting standards.Atlas Collective serves as a comprehensive global directory connecting the sector's key players: architects, interior designers, marketing agencies, FF&E specialists and asset management firms. The collective provides developers direct access to proven talent, with the advisory team assembling tailored project teams to meet exacting standards.

Atlas Studio operates as an integrated production division creating brand narratives through lifestyle photography and film content. The studio develops visual storytelling that articulates the essence of luxury property brands, working with partners including Binyan Studios to craft cinematic content for the world's finest developments.Atlas Studio operates as an integrated production division creating brand narratives through lifestyle photography and film content. The studio develops visual storytelling that articulates the essence of luxury property brands, working with partners including Binyan Studios to craft cinematic content for the world's finest developments.

Felix&Friends developed brand narrative and copywriting that positions Brand Atlas as the authoritative voice within branded residences. The tone forges connections between heritage luxury brands and the discerning audiences who seek them, articulating why branded living represents both lifestyle aspiration and serious investment opportunity.Felix&Friends developed brand narrative and copywriting that positions Brand Atlas as the authoritative voice within branded residences. The tone forges connections between heritage luxury brands and the discerning audiences who seek them, articulating why branded living represents both lifestyle aspiration and serious investment opportunity.

The advertising framework extends this positioning across campaigns targeting buyers, developers and suppliers. Presentation materials enable the Brand Atlas team to articulate the platform's proposition to potential partners, with investor documentation demonstrating market opportunity and strategic vision.The advertising framework extends this positioning across campaigns targeting buyers, developers and suppliers. Presentation materials enable the Brand Atlas team to articulate the platform's proposition to potential partners, with investor documentation demonstrating market opportunity and strategic vision.

With offices in Singapore, Bangkok, London and Phuket, Brand Atlas brings together extensive experience across luxury real estate. The platform showcases properties from Porsche Design Tower Bangkok to Aman New York, from Mandarin Oriental residences to Mercedes-Benz Places Miami. Each brand page presents developments with editorial sophistication, enabling buyers to explore where their favoured brands are creating residential opportunities.With offices in Singapore, Bangkok, London and Phuket, Brand Atlas brings together extensive experience across luxury real estate. The platform showcases properties from Porsche Design Tower Bangkok to Aman New York, from Mandarin Oriental residences to Mercedes-Benz Places Miami. Each brand page presents developments with editorial sophistication, enabling buyers to explore where their favoured brands are creating residential opportunities.

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Brand Atlas has established itself as the definitive platform for branded residences globally. The platform provides an unparalleled and unbiased overview, enabling buyers to discover exceptional properties whilst connecting developers with world-class suppliers and strategic guidance.Brand Atlas has established itself as the definitive platform for branded residences globally. The platform provides an unparalleled and unbiased overview, enabling buyers to discover exceptional properties whilst connecting developers with world-class suppliers and strategic guidance.

Felix&Friends crafted every element of Brand Atlas's market presence, from the foundational naming through to the sophisticated digital platform that serves the sector today. The brand identity forges connections between the world's most prestigious luxury brands and the UHNW audiences seeking to live within their universes, establishing Brand Atlas as the trusted gateway to branded residential living worldwide.Felix&Friends crafted every element of Brand Atlas's market presence, from the foundational naming through to the sophisticated digital platform that serves the sector today. The brand identity forges connections between the world's most prestigious luxury brands and the UHNW audiences seeking to live within their universes, establishing Brand Atlas as the trusted gateway to branded residential living worldwide.