GMF Capital
New York and Zurich based investment fund
Felix&Friends was invited to develop a new identity for GMF Capital, a New York and Zurich based investment fund set up by an ex-Glencore boss. Creating an identity for a new business venture is always an exciting challenge – there’s no precedent, no established point of reference. As a result, the creative brief tends to be relatively loose.
Developed by Felix&Friends, the brief for GMF Capital’s new identity was to create a typographic marque which was highly distinctive and had the feel of ‘hard luxury’. The CEO’s personal brand is inextricably linked with that of the company, so the identity needed to leverage his reputation without being overtly personal.
We were very lucky to have an engaged client with a sophisticated design sense, who from the outset wanted to push the expectations of what a company like his should look like in 2015.
Design like this is not expected within the private equity sphere and we hope this is a big step in the right direction for this sector, with GMF Capital leading the way.
gmfcapital.com
Positioning Investment Firms for Wealth and Institutional Confidence
Private equity firms, venture capital houses and investment managers operate in a sector where brand and credibility determines deal flow.
Your brand and digital presence must signal institutional-grade professionalism whilst differentiating your approach and track record. We create brand identities and corporate websites for investment firms that command confidence from LPs, portfolio companies and co-investors alike.
Looking to have a brand with style in the wealth sector, say hello to Felix&Friends