Home House: Bison Bar
Iconic Private Members Club Bar

Home House occupies three interconnected Georgian townhouses at 19, 20 and 21 Portman Square, representing one of London's most architecturally significant private members' clubs. The building at No 20 was designed in the eighteenth century by James Wyatt, architect to George III, as a sophisticated palace dedicated purely to enjoyment and entertainment.Home House occupies three interconnected Georgian townhouses at 19, 20 and 21 Portman Square, representing one of London's most architecturally significant private members' clubs. The building at No 20 was designed in the eighteenth century by James Wyatt, architect to George III, as a sophisticated palace dedicated purely to enjoyment and entertainment.

The club has long embraced the tension between historic grandeur and contemporary vitality. Its membership spans creative industries, entrepreneurs and professionals who appreciate this fusion of periods and sensibilities. Any design intervention within Home House must navigate this duality: honouring the Grade I listed interiors whilst speaking to an audience that expects freshness and cultural relevance.The club has long embraced the tension between historic grandeur and contemporary vitality. Its membership spans creative industries, entrepreneurs and professionals who appreciate this fusion of periods and sensibilities. Any design intervention within Home House must navigate this duality: honouring the Grade I listed interiors whilst speaking to an audience that expects freshness and cultural relevance.

Felix&Friends had previously created the identity and menu design for The Restaurant at Home House, establishing an understanding of the brand's visual language and the expectations of its membership. The Bison Bar project required a distinctly different and more playful approach, one that would feel energetic and have a sophisticated edge whilst remaining unmistakably part of the Home House family.Felix&Friends had previously created the identity and menu design for The Restaurant at Home House, establishing an understanding of the brand's visual language and the expectations of its membership. The Bison Bar project required a distinctly different and more playful approach, one that would feel energetic and have a sophisticated edge whilst remaining unmistakably part of the Home House family.

The Bison Bar interior by Martin Kemp Design introduced dramatic elements and a highly refined classicism. Felix&Friends worked closely with both the client and MKD team to develop collateral that amplified this energy.The Bison Bar interior by Martin Kemp Design introduced dramatic elements and a highly refined classicism. Felix&Friends worked closely with both the client and MKD team to develop collateral that amplified this energy.

Typography became the hero of the design solution. Bold, stylish letterforms create immediate visual impact, aligning perfectly with the bar's interior personality. The typographic treatment draws inspiration from street culture, torn posters layered on urban walls and the accidental compositions that you create within a bar space.Typography became the hero of the design solution. Bold, stylish letterforms create immediate visual impact, aligning perfectly with the bar's interior personality. The typographic treatment draws inspiration from street culture, torn posters layered on urban walls and the accidental compositions that you create within a bar space.

This aesthetic of controlled chaos runs throughout the design. Overlapping elements, deliberately imperfect edges and compositions that feel spontaneous rather than rigidly structured give the Bison Bar an authenticity that resonates with the bar's creative positioning. The effect suggests a venue that values expression over perfection.This aesthetic of controlled chaos runs throughout the design. Overlapping elements, deliberately imperfect edges and compositions that feel spontaneous rather than rigidly structured give the Bison Bar an authenticity that resonates with the bar's creative positioning. The effect suggests a venue that values expression over perfection.

The project benefited from close collaboration between Felix&Friends and Martin Kemp Design, the studio responsible for the Bison Bar interior. This partnership ensured complete alignment between spatial design and graphic identity, creating an immersive experience where every element reinforces the bar's distinct personality.The project benefited from close collaboration between Felix&Friends and Martin Kemp Design, the studio responsible for the Bison Bar interior. This partnership ensured complete alignment between spatial design and graphic identity, creating an immersive experience where every element reinforces the bar's distinct personality.

Martin Kemp Design is a long-standing Felix&Friends client, with the relationship spanning numerous projects for their ultra-high-net-worth residential and commercial portfolio. This established working dynamic enabled efficient creative development, with both studios understanding how to complement each other's output without compromising their respective visions.Martin Kemp Design is a long-standing Felix&Friends client, with the relationship spanning numerous projects for their ultra-high-net-worth residential and commercial portfolio. This established working dynamic enabled efficient creative development, with both studios understanding how to complement each other's output without compromising their respective visions.

The finished Bison Bar represents design collaboration at its most effective: interior architecture and graphic identity conceived in dialogue, each enhancing the other to create a venue experience greater than the sum of its parts.The finished Bison Bar represents design collaboration at its most effective: interior architecture and graphic identity conceived in dialogue, each enhancing the other to create a venue experience greater than the sum of its parts.

The Bison Bar relaunch established a distinct destination within Home House, attracting members seeking energy and edge within the club's refined setting. The identity and menu design contributed to this positioning, providing visual and tactile touch-points that reinforce the bar's personality from first impression through final cocktail.The Bison Bar relaunch established a distinct destination within Home House, attracting members seeking energy and edge within the club's refined setting. The identity and menu design contributed to this positioning, providing visual and tactile touch-points that reinforce the bar's personality from first impression through final cocktail.

The project demonstrates Felix&Friends' capability to develop sub-brand identities within established brand architectures, creating distinctiveness whilst maintaining family coherence. For hospitality clients operating multiple venues or concepts, this balance proves essential: each space must feel individual enough to warrant its own identity yet connected enough to benefit from parent brand equity.The project demonstrates Felix&Friends' capability to develop sub-brand identities within established brand architectures, creating distinctiveness whilst maintaining family coherence. For hospitality clients operating multiple venues or concepts, this balance proves essential: each space must feel individual enough to warrant its own identity yet connected enough to benefit from parent brand equity.

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