LONDON
News UK Commercial
Commercial
News UK is part of News Corp, a global, diversified media and information services company with leading UK newspaper titles The Times, The Sunday Times and The Sun. News UK required a platform to demonstrate the distinct value of each title within their portfolio to brands and media buyers. The challenge: articulating the calibre of columnists, quality of editorial content and unmatched reach that distinguishes News UK from competitors.
In an increasingly challenging media environment, remaining competitive and innovative is crucial to success, in particular successfully selling the titles to brands and media buyers.
Felix&Friends recognised that whilst this remained fundamentally a marketing initiative, its primary users would be the sales team, including the newly established native advertising division partnering with brands on branded content. Our approach prioritised intuitive functionality and visual clarity, ensuring the platform served both strategic positioning and practical commercial application with equal rigour.