Sotheby's International Realty Spain
Exceptional Luxury Residences

Felix&Friends develops brand strategy and digital design for property, lifestyle and commercial sectors. For Sotheby's International Realty Spain, the luxury real estate brand serving one of Europe's most desirable property markets, Felix&Friends delivered a comprehensive digital programme: strategy, website design, SEO architecture and complete development. The brief was to establish a digital presence of indelible distinction that commands reverence amongst discerning property seekers across Spain and its islands.Felix&Friends develops brand strategy and digital design for property, lifestyle and commercial sectors. For Sotheby's International Realty Spain, the luxury real estate brand serving one of Europe's most desirable property markets, Felix&Friends delivered a comprehensive digital programme: strategy, website design, SEO architecture and complete development. The brief was to establish a digital presence of indelible distinction that commands reverence amongst discerning property seekers across Spain and its islands.

Sotheby's International Realty is arguably one of the world's finest property brands, with heritage dating to 1976 and an association with the venerable Sotheby's auction house established in 1744. The brand operates through more than 22,000 affiliated sales associates across 960 offices in 72 countries. Sotheby's International Realty is arguably one of the world's finest property brands, with heritage dating to 1976 and an association with the venerable Sotheby's auction house established in 1744. The brand operates through more than 22,000 affiliated sales associates across 960 offices in 72 countries.

In Spain, the network now encompasses 14 offices serving Madrid, Barcelona, Marbella, Seville, and the Balearic Islands: Mallorca, Menorca, Ibiza and Formentera. Following successful digital launches for Sotheby's International Realty in the UK and UAE, Felix&Friends was commissioned to deliver the brand's Spanish territory.In Spain, the network now encompasses 14 offices serving Madrid, Barcelona, Marbella, Seville, and the Balearic Islands: Mallorca, Menorca, Ibiza and Formentera. Following successful digital launches for Sotheby's International Realty in the UK and UAE, Felix&Friends was commissioned to deliver the brand's Spanish territory.

Spain ranks as the fourth most important country globally for the luxury housing market. According to the 2023 Hiscox report, luxury home transactions have doubled in recent years, now accounting for five per cent of the total real estate market. This growth is driven by increasing demand from international investors and HNW individuals, drawn to Spain's desirable climate, cultural richness and strategic location. The digital strategy Felix&Friends developed positions Spain Sotheby's International Realty to capture this sophisticated audience across all touch-points.Spain ranks as the fourth most important country globally for the luxury housing market. According to the 2023 Hiscox report, luxury home transactions have doubled in recent years, now accounting for five per cent of the total real estate market. This growth is driven by increasing demand from international investors and HNW individuals, drawn to Spain's desirable climate, cultural richness and strategic location. The digital strategy Felix&Friends developed positions Spain Sotheby's International Realty to capture this sophisticated audience across all touch-points.

The new website integrates all managed properties across Spain into a seamless digital platform, ensuring greater visibility, accessibility and engagement for prospective buyers worldwide. The visual language Felix&Friends crafted feels fresher, lighter and more modern whilst maintaining the resonance of this established and recognisable global brand. The design approach honours the brand's heritage whilst creating a contemporary digital experience that timelessly resonates with discerning audiences.The new website integrates all managed properties across Spain into a seamless digital platform, ensuring greater visibility, accessibility and engagement for prospective buyers worldwide. The visual language Felix&Friends crafted feels fresher, lighter and more modern whilst maintaining the resonance of this established and recognisable global brand. The design approach honours the brand's heritage whilst creating a contemporary digital experience that timelessly resonates with discerning audiences.

The most significant enhancement Felix&Friends delivered is the search by map functionality, fundamentally transforming how users discover properties. Rather than filtering through static lists, prospective buyers can navigate an interactive map, moving through locations to find properties in precisely the areas they desire. Available properties auto-update within the visible map area, creating an intuitive experience that mirrors how sophisticated consumers actually search for homes.The most significant enhancement Felix&Friends delivered is the search by map functionality, fundamentally transforming how users discover properties. Rather than filtering through static lists, prospective buyers can navigate an interactive map, moving through locations to find properties in precisely the areas they desire. Available properties auto-update within the visible map area, creating an intuitive experience that mirrors how sophisticated consumers actually search for homes.

Users retain the freedom to view properties via the map view or traditional list format. This flexibility acknowledges that different buyers approach property search differently: some begin with location, others with specification. The refined filtering system Felix&Friends developed accommodates both approaches, allowing users to narrow results by property type, price, bedrooms and amenities whilst maintaining the visual sophistication the Sotheby's brand demands.Users retain the freedom to view properties via the map view or traditional list format. This flexibility acknowledges that different buyers approach property search differently: some begin with location, others with specification. The refined filtering system Felix&Friends developed accommodates both approaches, allowing users to narrow results by property type, price, bedrooms and amenities whilst maintaining the visual sophistication the Sotheby's brand demands.

The website now operates in multiple languages: English, Spanish and German, with French and Italian in development. This multi-language capability reflects the international nature of Spain's luxury property market, where buyers arrive from across Europe, the Middle East and beyond seeking villas in Mallorca, apartments in Madrid, fincas in Ibiza and coastal retreats along the Costa Brava.The website now operates in multiple languages: English, Spanish and German, with French and Italian in development. This multi-language capability reflects the international nature of Spain's luxury property market, where buyers arrive from across Europe, the Middle East and beyond seeking villas in Mallorca, apartments in Madrid, fincas in Ibiza and coastal retreats along the Costa Brava.

Felix&Friends developed a comprehensive SEO strategy to strengthen Spain Sotheby's International Realty's search visibility across competitive luxury property keywords. The technical architecture establishes the website as an authoritative resource for luxury real estate across all Spanish territories, with location-specific landing pages optimised for regional search intent.Felix&Friends developed a comprehensive SEO strategy to strengthen Spain Sotheby's International Realty's search visibility across competitive luxury property keywords. The technical architecture establishes the website as an authoritative resource for luxury real estate across all Spanish territories, with location-specific landing pages optimised for regional search intent.

The SEO framework encompasses on-page optimisation, internal linking structures and content architecture designed to capture searches from HNW and UHNW audiences actively seeking Spanish property. Each destination receives dedicated treatment: the historic grandeur of Madrid, Barcelona's cosmopolitan appeal, Marbella's golden mile, and the Balearic Islands' Mediterranean allure. This geographic specificity ensures the website ranks for location-based queries whilst building domain authority across the broader luxury property sector.The SEO framework encompasses on-page optimisation, internal linking structures and content architecture designed to capture searches from HNW and UHNW audiences actively seeking Spanish property. Each destination receives dedicated treatment: the historic grandeur of Madrid, Barcelona's cosmopolitan appeal, Marbella's golden mile, and the Balearic Islands' Mediterranean allure. This geographic specificity ensures the website ranks for location-based queries whilst building domain authority across the broader luxury property sector.

The property detail pages Felix&Friends designed present each listing with editorial sophistication. High-resolution imagery, comprehensive specifications and agent contact integration create a seamless journey from discovery to enquiry. The design accommodates the diversity of Spain's luxury inventory: from eighteenth-century palaces in Palma's old town to contemporary villas overlooking the Mediterranean, from equestrian estates on Madrid's outskirts to beachfront properties along Ibiza's coastline.The property detail pages Felix&Friends designed present each listing with editorial sophistication. High-resolution imagery, comprehensive specifications and agent contact integration create a seamless journey from discovery to enquiry. The design accommodates the diversity of Spain's luxury inventory: from eighteenth-century palaces in Palma's old town to contemporary villas overlooking the Mediterranean, from equestrian estates on Madrid's outskirts to beachfront properties along Ibiza's coastline.

Spain Sotheby's International Realty operates across mainland Spain and the stunning Balearic Islands, presenting exclusive houses, villas and apartments in prime locations. The website Felix&Friends delivered ensures this exceptional portfolio reaches the global audience it deserves, with a digital experience that reflects the brand's position as a curator of luxury lifestyles for the world's most discerning clients.Spain Sotheby's International Realty operates across mainland Spain and the stunning Balearic Islands, presenting exclusive houses, villas and apartments in prime locations. The website Felix&Friends delivered ensures this exceptional portfolio reaches the global audience it deserves, with a digital experience that reflects the brand's position as a curator of luxury lifestyles for the world's most discerning clients.

The integration Felix&Friends developed connects seamlessly with the brand's CRM and global property network, ensuring listings synchronise across platforms and enquiries route efficiently to local agents. This technical sophistication operates invisibly, allowing the visual design to maintain its quiet authority whilst delivering the functionality a modern luxury property platform requires.The integration Felix&Friends developed connects seamlessly with the brand's CRM and global property network, ensuring listings synchronise across platforms and enquiries route efficiently to local agents. This technical sophistication operates invisibly, allowing the visual design to maintain its quiet authority whilst delivering the functionality a modern luxury property platform requires.