A new digital chapter for British kitchen heritage brand John Lewis of HungerfordA new digital chapter for British kitchen heritage brand John Lewis of Hungerford

At the heart of the redesign sits an intuitive filtering system that transforms how visitors discover John Lewis of Hungerford's bespoke work. Rather than overwhelming users with comprehensive portfolios, the system allows them to refine searches by room type, style sensibility and specific requirements. Whether seeking a handpainted shaker kitchen for a country estate or contemporary cabinetry for a London townhouse, clients can immediately find relevant examples that speak to their vision.

The visual showcase itself represents a significant evolution. Large-format photography and considered layouts allow the craftsmanship to breathe. Each project tells its story through carefully curated imagery that captures not just the finished cabinetry but the atmosphere these spaces create. The photography emphasises natural light, material textures and those thoughtful details that distinguish truly bespoke work—the grain of British oak, the precision of hand-fitted joints, the subtle variations in hand-applied finishes.

Beyond aesthetics, the website articulates John Lewis of Hungerford's collaborative approach more clearly than ever. The refreshed messaging communicates how each commission unfolds: from initial consultation through design development to the eight-week delivery timeline that sets them apart from competitors. Potential clients gain genuine insight into the studio's process, understanding what makes a partnership with established British craftspeople different from modular alternatives.

Felix&Friends' strategic work extended into refining the brand narrative itself. The tone strikes a balance between the confidence of fifty years' experience and the warmth of a team genuinely passionate about their craft. This voice carries consistently through every page, avoiding the formal distance often associated with heritage brands while maintaining appropriate sophistication for the luxury market.

The information architecture carefully guides different visitors toward relevant content. Private clients discover inspirational projects and studio locations. Trade professionals access partnership information and technical capabilities. Each pathway feels natural, never forcing users through unnecessary steps before reaching what matters to them.

As John Lewis of Hungerford enters its next half-century, this digital foundation positions the brand to engage contemporary luxury audiences while staying true to its British craftsmanship roots. The website serves not as a destination but as an invitation—a first glimpse into the considered, collaborative process that transforms houses into homes through beautifully tailored cabinetry.