Felix&Friends creates new brand identity for Parc du Cap for Caudwell in Cap d'Antibes
Felix&Friends creates luxury brand identities and marketing collateral for distinguished property developers in Europe's most coveted locations. Our work with Caudwell on Parc Du Cap, the first development in their Cap d'Antibes portfolio, demonstrates our approach to positioning ultra-luxury Mediterranean residences for discerning international buyers. The result: a comprehensive brand identity and digital platform that captures the glamour and sophistication of French Riviera living.
Parc du Cap comprises 88 apartments alongside four exclusive duplexes and six penthouses in Cap d'Antibes, one of the Mediterranean's most prestigious addresses. Felix&Friends ensured every element of the marketing collateral delivers to the exacting standards this exceptional development commands.
Brand Identity: Mediterranean Elegance and Fashion Heritage
The brand identity Felix&Friends created draws inspiration from the colours of the Mediterranean and the classic style of fashion houses that defined Riviera glamour: Yves Saint Laurent, Gucci, and Chanel, whose founder invented the South of France suntan. This approach connects Parc Du Cap to the cultural heritage and sophisticated lifestyle that makes Cap d'Antibes internationally coveted.
The visual language balances contemporary sophistication with timeless elegance, ensuring the brand resonates with ultra-high-net-worth buyers who understand the Riviera's cultural significance and expect marketing materials that match their refined aesthetic expectations.
Comprehensive Marketing Collateral: Digital and Print Integration
Felix&Friends developed a responsive website showcasing the facilities and configurations across all residences. Separate marketing brochures were created for the apartments and the exclusive duplexes and penthouses, each setting the scene for Riviera lifestyle whilst tantalising prospective buyers with everything this glamorous Mediterranean location offers.
The launch achieved extensive press coverage across premium publications including The New York Times T Magazine, Financial Times' How To Spend It, Emirates Portfolio and The Sunday Times, establishing Parc Du Cap's market position amongst discerning international audiences.
Our Journal
View AllThe luxury residential construction sector stands at an inflection point. Where traditional building contractors once led with imagery of hard hats and steel beams, today's discerning clientele expect something altogether more refined.
Felix&Friends is pleased to announce that we are working with Dernier & Hamlyn, one of the United Kingdom’s oldest and most venerable lighting design companies.