Crafting digital excellence: Felix&Friends delivers eNewsletter design for Lawson Robb
Felix&Friends created a suite of bespoke eNewsletter designs for Lawson Robb, the distinguished London-based luxury design house renowned for delivering interiors across the world's most exclusive residences and superyachts. The project exemplifies how thoughtful agency-client collaboration elevates digital communications from functional necessity to compelling brand expression.
Lawson Robb approached Felix&Friends with a clear vision: create newsletter designs that would showcase their exceptional projects whilst remaining editable for ongoing use. The brief demanded both immediate visual impact and practical flexibility, ensuring the Lawson Robb team could maintain design consistency across future communications without compromising aesthetic sophistication.
Felix&Friends responded by developing multiple newsletter templates that captured the refined elegance expected by Lawson Robb's discerning audience. Working across numerous global projects spanning continents and vessel types, the designs needed to accommodate diverse content whilst maintaining cohesive brand expression. Each template balances generous imagery showcasing luxurious interiors with carefully structured content hierarchy that guides readers naturally through project narratives.
The challenge lay in creating designs sufficiently flexible for internal editing whilst maintaining the visual rigour Lawson Robb's reputation demands. Felix&Friends resolved this through intelligent template architecture: establishing clear design systems with defined typography, colour palettes and layout grids that empower the Lawson Robb team to populate content confidently whilst preventing aesthetic drift. This approach ensures every newsletter maintains brand consistency regardless of who creates it or which project it features.
The resulting newsletter suite represents more than aesthetic refinement. It provides Lawson Robb with a complete digital communication system that strengthens their market presence through every client touchpoint. Whether showcasing a Mayfair penthouse or Mediterranean superyacht interior, the newsletters convey sophistication appropriate to audiences commissioning projects of this calibre.
Felix&Friends' work established a new design vision for Lawson Robb's digital communications, one that reflects the quality of their interior work through equally considered presentation. The templates enable Lawson Robb to maintain consistent, professional client communications that reinforce their positioning within the luxury interior design sector.
This project demonstrates how effective agency-client collaboration produces solutions that are both beautiful and functional. By understanding Lawson Robb's dual requirements for aesthetic excellence and practical flexibility, Felix&Friends delivered designs that serve the business operationally whilst elevating brand perception through every newsletter sent. The outcome strengthens Lawson Robb's ability to engage their sophisticated audience through communications that match the refinement of the interiors they create.
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Felix&Friends are very excited to be working with Spears 500 property agency Robert Bailey Property, an Independent London buying agent connecting buyers to the most desirable and distinguished properties in London.