Martin Kemp Design selects Felix&Friends to launch brand and first website Martin Kemp Design selects Felix&Friends to launch brand and first website

Martin Kemp Design has built an exceptional reputation creating the finest luxury private residences, residential developments, marine and aviation interiors worldwide. The brand's portfolio spans ultra-luxury projects across continents, serving discerning clients who expect the highest levels of design innovation, material quality and execution excellence.

The challenge Felix&Friends addressed with Martin Kemp Design: how can we possibly express the scope of experience and creative excellence of such a distinguished practice through single images?

The challenge was immediate and significant: how does such a visually sophisticated practice express the breadth of their experience through a single homepage? A traditional portfolio approach, whilst functional, risked feeling predictable. Static imagery, however beautiful, would fail to capture the dynamic nature of spaces that respond to light, movement and lived experience.

Felix&Friends created a luxurious and dynamic kaleidoscope for the homepage, allowing users to experience the myriad quality materials and textures employed across Martin Kemp Design's extensive portfolio. The kaleidoscope approach showcases the practice's versatility whilst maintaining visual sophistication appropriate for his exclusive clientele.

Image selection balanced contrasting elements deliberately: hard and soft materials, masculine and feminine aesthetics, light and dark tones. This careful curation captures the breadth of Martin Kemp Design's capability whilst appealing to diverse client preferences within the UHNW sector.

Interest in the new brand for Martin Kemp Design was rapid and dwell time on the website remained high due to the unique homepage and gentle interaction with the brand. The kaleidoscope concept created a long-standing and engaging visual experience to build interest and value to the brand.

Celebrating the highly unique and exclusive projects Martin Kemp Design delivers globally, the new brand identity and digital presence aligned perfectly to Martin Kemp directly, his team and luxury portfolio displaying their distinguished luxury interiors.