Martin Kemp Design selects Felix&Friends to launch brand and first website
Martin Kemp selected Felix&Friends to create a new luxury brand, a recognisable luxury mark and digital experience for his distinguished interior design practice serving ultra-high-net-worth clients globally. Our collaboration with Martin Kemp Design demonstrates our approach to showcasing exceptional creative capability through sophisticated website design.
A new and successful collaboration was formed between teams to create a brand identity synonymous with the highest of luxury standards, and a new digital platform that captures the breadth and quality of one of the world's leading luxury interior design houses.
Martin Kemp Design has built an exceptional reputation creating the finest luxury private residences, residential developments, marine and aviation interiors worldwide. The brand's portfolio spans ultra-luxury projects across continents, serving discerning clients who expect the highest levels of design innovation, material quality and execution excellence.
The challenge Felix&Friends addressed with Martin Kemp Design: how can we possibly express the scope of experience and creative excellence of such a distinguished practice through single images?
A Dynamic Kaleidoscope Homepage
The challenge was immediate and significant: how does such a visually sophisticated practice express the breadth of their experience through a single homepage? A traditional portfolio approach, whilst functional, risked feeling predictable. Static imagery, however beautiful, would fail to capture the dynamic nature of spaces that respond to light, movement and lived experience.
Felix&Friends created a luxurious and dynamic kaleidoscope for the homepage, allowing users to experience the myriad quality materials and textures employed across Martin Kemp Design's extensive portfolio. The kaleidoscope approach showcases the practice's versatility whilst maintaining visual sophistication appropriate for his exclusive clientele.
Image selection balanced contrasting elements deliberately: hard and soft materials, masculine and feminine aesthetics, light and dark tones. This careful curation captures the breadth of Martin Kemp Design's capability whilst appealing to diverse client preferences within the UHNW sector.
Interest in the new brand for Martin Kemp Design was rapid and dwell time on the website remained high due to the unique homepage and gentle interaction with the brand. The kaleidoscope concept created a long-standing and engaging visual experience to build interest and value to the brand.
Celebrating the highly unique and exclusive projects Martin Kemp Design delivers globally, the new brand identity and digital presence aligned perfectly to Martin Kemp directly, his team and luxury portfolio displaying their distinguished luxury interiors.
Our Journal
View AllThe branded residences sector has evolved from niche luxury offering to one of the fastest-growing segments within global real estate, yet no single platform existed to serve this sophisticated market comprehensively.
Felix&Friends creates luxury e-commerce experiences and digital platforms for distinguished jewellery brands serving ultra-high-net-worth collectors. Our website redevelopment for Kiki McDonough, one of Britain's most desirable luxury jewellery designers, demonstrates our approach to combining sophisticated visual presentation with commercial effectiveness. The result: a 37% increase in online sales alongside substantial improvements across all key performance metrics.