Luxlo : 77 Mayfair


Set in the heart of Mayfair in South Audley Street, next to Hyde Park and overlooking the world-famous Dorchester Hotel, 77 Mayfair has set the benchmark for residential property in one of the country’s most prestigious and exclusive locations.

Designed by architectural firm Squire and Partners with interiors by Martin Kemp Design meticulously crafted to enhance and celebrate the unparalleled high ceilings and unique lateral living space that 77 Mayfair provides, thereby creating the finest selection of residential properties in the capital.

“Luxlo is proud to be delivering this project in the heart of Mayfair, our favourite location in arguably the world’s favourite capital city. 77 Mayfair is a unique boutique residence that showcases what we set out to achieve – a best in class offering – by partnering and working with some of the most talented minds in design, architecture, engineering, construction and market knowledge the UK has to offer,” Rohit Chadha, Managing Director at Luxlo.

Felix&Friends have been tasked to help implement the 77 Mayfair branding and the 77 Mayfair pattern by David Gilston. We created an extensive set of brand and signage guidelines for all signage for the development including front / back of house and within the luxurious spa area.

Working with the developers, interiors design team and building contractors over the past 2 years – the project has now completely sold.