CadenzaLux
Luxury property rentals across Portugal
CadenzaLux is the new standard for luxury property rentals and buyers across Portugal. Covering cultural hubs Lisbon and Porto as well as stunning natural locations such as Sintra, Cascais, Comporta and the Algarve, CadenzaLux delivers only the finest properties in Portugal.
The client approached Felix&Friends requiring a new name and brand identity, hence a design strategy was undertaken across all forms of the business. The new name Cadenza is a selection of perfect notes making a beautiful whole within a concerto. This collection of pieces working together formed CadenzaLux, as the luxury collection of properties.
CadenzaLux: Establishing a New Standard for Luxury Portugal Rentals
Felix&Friends develops brand strategy and digital design for lifestyle, property and commercial sectors. For CadenzaLux, the luxury property rental and real estate company operating across Portugal's most coveted destinations, the brief was to craft a complete brand identity from naming through to website development, establishing a presence that commands reverence amongst discerning travellers and property investors. CadenzaLux represents the new standard for luxury accommodation in Portugal. Founded by Wanda von Breisky, the company curates close to 100 exceptional properties across the country's most desirable locations: the cultural vibrancy of Lisbon and Porto, the pristine beaches of Comporta, the golden shores of the Algarve, and the historic grandeur of Sintra and Cascais. Whether guests seek short-term rentals, mid-term stays, event venues or permanent acquisitions, CadenzaLux delivers properties chosen for their beauty and ability to surprise and delight.
Crafting Brand Identity from First Principles
The client approached Felix&Friends requiring a complete brand transformation, beginning with naming. Felix&Friends developed the name Cadenza, drawing from musical terminology where a cadenza represents a selection of perfect notes making a beautiful whole within a concerto. This concept of individual pieces working together in harmony became the foundation for CadenzaLux: a luxury collection where each property contributes to an exceptional portfolio. Felix&Friends delivered a comprehensive programme of work: brand strategy, brand naming, brand positioning, brand identity, brand guidelines, brand narrative and complete website design and development. The collaboration centred on articulating CadenzaLux's proposition to HNW and UHNW audiences seeking properties that share one quality: a sense of the uncommon.
A Digital Experience of Quiet Authority
The website Felix&Friends designed and built allows users to explore properties in a relaxed and intuitive manner. The comprehensive platform enables guests to filter through villa options by location, property type and amenities, with direct booking integrated through CadenzaLux's CRM system. Detailed location pages introduce each destination's character, from the sweeping beaches and sunbleached villages of the coast to the elegant urban fabric of Lisbon.
The design approach reflects CadenzaLux's service philosophy: individual care, tailored to each client's needs. The visual language establishes cultural relevance whilst maintaining the sophistication expected by discerning audiences. Rather than overwhelming visitors with information, the website creates space for properties to speak for themselves, each chosen for its ability to reveal Portugal's secret sides.
Brand Guidelines Guiding Cohesion
The brand guidelines Felix&Friends developed establish cohesive standards across all touch-points. The visual identity honours the warmth and wellbeing of the Iberian lifestyle whilst positioning CadenzaLux as a curator of exceptional experiences. Typography, colour palette and imagery work together to create indelible distinction in a competitive luxury rentals market.
CadenzaLux's services extend beyond accommodation. The company offers luxury concierge services, property management for owners, real estate sales for those seeking permanent homes, and venue hire for film, television and commercial production. The brand architecture developed by Felix&Friends accommodates this breadth whilst maintaining clear positioning as a lifestyle brand of quiet authority.
The brand narrative captures CadenzaLux's love of Portugal, the passion and expertise that has allowed the company to share exceptional properties with clients. From premium residences to unusual boltholes, the portfolio is curated to inspire: a place to dream, to relax and to explore, soaking up sunshine and natural beauty in stunning surroundings.
Forging Connections Between Property and Place
Felix&Friends crafted destination-specific content that gives each location its due weight. Comporta's pristine coastline and rustic charm, the Algarve's renowned beaches and golf courses, Lisbon's colourful streets and dramatic lookout points: each region receives editorial treatment that helps sophisticated consumers understand what distinguishes one destination from another.
CadenzaLux now presents itself with the visual authority its curated portfolio deserves. The brand identity forges connections between the finest properties in Portugal and the discerning travellers who seek them, establishing coveted cachet within the luxury rentals sector. For those seeking the finest homes in Portugal, whether for rental or forever, the name CadenzaLux signals a collection where every property tells a unique story.
cadenzalux.com