MADRID
Cemusa Airports
Airport advertising now owned by JCDecaux
Commercial
Cemusa was a world leader in outdoor advertising in more than 160 airports around the world, including New York, Boston, Madrid, Barcelona, Rio de Janeiro and Lisbon. Having recently won the business for over 90% of Spain’s airports, they were investing heavily in digital media throughout the sites as part of their ambition to transform the airport media market in Spain. They have since been bought by JCDecaux.
Felix&Friends created cross platform marketing materials for the launch of this transformation. As a very visual offer, well directed photography was key to making the airports come alive using beautiful big background images and we travelled to each of the top 10 Cemusa Airports, to capture the environments and passenger personality of each.
Felix&Friends created cross platform marketing materials for the launch of this transformation. As a very visual offer, well directed photography was key to making the airports come alive using beautiful big background images and we travelled to each of the top 10 Cemusa Airports, to capture the environments and passenger personality of each.
It’s a highly efficient tool for media agencies, creative agencies and advertisers, enabling them to analyse and identify the actions that best suit their strategies and communications targets.