Felix&Friends was approached to create an exciting new London-based, global lifestyle concierge brand. Catering for a discerning global ‘stealth wealth’ audience, the brand and business will be personalised to each member, giving them time and access to the best of life.
Our strategy, audience and brand development work created a bespoke and playful mark that underpins the values of the brand. Our naming process create a fresh and resonant European name and vibe – to walk through the door and enter the LaPorta lifestyle. Offering clients a new way to unlock the world, this highly bespoke service is positioned as a sophisticated and nuanced cut above its competitors, and will provide various lifestyle management options across the United States, United Kingdom and Europe.
