Felix&Friends Brand FAQs
What is a brand asset audit and should a luxury brand require one?
A brand asset audit is a systematic review of every piece of brand communication currently in use: brand touchpoints, print, narrative, digital, environmental, marketing, social media and operational. It assesses whether each asset is consistent with the current brand identity, whether it is performing its intended function, and whether the quality of execution reflects the quality the brand claims to represent.
For luxury brands that have been operating for several years, or that have grown quickly and produced materials under different agencies or across different teams, an audit can reveal significant gaps between the brand identity as designed, the brand guidelines and the brand as it’s been applied and appears in the world. The audit serves to rectify any consistency issues to ensure the brand and all brand narrative and assets stays on its agreed path for its intended audiences in a clear and cohesive manner to deliver financial results.
Felix&Friends conducts brand and asset audits as both standalone projects and also as part of the discovery phase of broader brand or redesign engagements. The findings are presented with specific recommendations and a prioritised action plan, so that clients know exactly where to focus their investment for maximum brand quality improvement.
How do you develop a curated narrative for a brand with a significant and specific heritage?
Heritage is a gift that demands careful handling for brands and narrative. Used well, it is one of the most powerful assets in the luxury brand toolkit: the accumulated weight of history, the proof of durability, the stories that no new brand can manufacture. Used carelessly, it becomes a museum exhibit rather than a living story.
Felix&Friends excavates and presents heritage with real attention to detail across brand identity development and creating assets that bring the caché to a heritage brand. We research the history and origins of the business in depth, speak with the founders and stakeholders, identify the specific stories that carry genuine emotional weight, and separate them into unique crafted narratives that are meaningfully distinctive.
The stories we carry forward are always inform and reconfirm that true singularity about the brand as an origin to how it still exists today.
The narrative we build from this work holds heritage and contemporaneity in genuine balance. The brand honours its past because of what the business has achieved, the audience is has cultivated over its years and what makes the brands offer exclusive. That difference is palpable to clients who have encountered both approaches, and the narrative validates the loyalty built into the brand.