Martin Kemp Design
Independent Luxury Design Studio

Felix&Friends develops brand strategy and digital design for lifestyle, property and commercial sectors. For Martin Kemp Design, the independent London studio renowned for super-prime residential interiors, superyacht design and private aviation, the brief was to craft a comprehensive brand identity that commands reverence amongst the most discerning audiences in luxury design.

Martin Kemp established his eponymous studio in 2012 following his tenure as Creative Director at Candy & Candy, the design group responsible for the iconic One Hyde Park in Knightsbridge. Since then, Martin Kemp Design has become synonymous with the finest level of design and craftsmanship, creating sophisticated interiors for extraordinary individuals and families across the globe. From townhouses in Mayfair to penthouses overlooking Central Park, from superyachts cruising the Mediterranean to private jets traversing continents, the studio's portfolio demonstrates cultural fluency that few interior design practices possess.

Raised in Wales by artistic parents, educated in Strasbourg and employed in Los Angeles, Martin Kemp brings a broad vision to his work, seeing beauty in both the traditional and contemporary. This global perspective, combined with a master eye for detail, has positioned the studio amongst the preeminent names in luxury lifestyles for UHNW individuals.

Felix&Friends delivered a comprehensive brand suite for Martin Kemp Design: brand strategy, brand positioning, brand narrative, brand identity, brand guidelines, advertising and bespoke website design and development. The collaboration centred on articulating the studio's distinctive and highly stylised interiors, spaces that balance architectural rigour with intimate understanding of how HNW and UHNW clients inhabit exceptional environments.

The brand strategy established Martin Kemp Design's position as a pinnacle within the super-prime market. Where competitors rely on formulaic approaches, MKD finds the quintessence of each client's vision and elevates it equally in the scale of design and its subtle details. Whether minimalist or highly decorative, classic or futuristic, the studio interprets chosen styles with a sophistication and finish that discerning audiences expect.

The new website represents a surprise departure from the studio's previous digital presence, showcasing a softer side of the brand through muted tones and layered considered design. Felix&Friends developed a modular, cross-platform editorial style that allows the studio complete freedom to build project pages bespoke, depending on how each project's photography displays to best advantage.

This approach mirrors Martin Kemp Design's own methodology: deeply personal, refusing the formulaic. Some projects unfold across panoramic layouts capturing entire spatial sequences; others focus on intimate details where materiality and craftsmanship come together. The mobile experience adapts intelligently, offering a standard stacked format that allows users to view full project images without compromise.

The brand narrative developed by Felix&Friends captures the studio's philosophy: true luxury lies in the quality of materials, craftsmanship and the thoughtful integration of architecture and interior design. Each custom design is meticulously handmade by artisans across the globe, selected for their innovative skillset or traditional knowledge. This commitment to bespoke solutions, whether understated country elegance or dynamic city sophistication, required a brand voice of quiet authority.

The brand guidelines establish cohesive standards across all touch-points, from digital presence to advertising campaigns. Felix&Friends crafted a visual identity that timelessly resonates rather than chasing contemporary design trends, reflecting a studio whose work rewards sustained attention with layered details. The advertising framework extends this visual language, ensuring Martin Kemp Design presents with consistent sophistication across all channels.

Martin Kemp Design serves both private and commercial clients with equal commitment to excellence. The studio's portfolio spans private residences in London, New York, Monaco and Mumbai, alongside landmark developments including Clarges Mayfair with Squire and Partners. Their marine work, including the acclaimed 45-metre superyacht Logica, demonstrates the studio's ability to translate residential sophistication into environments where space constraints demand creative ingenuity. Current projects extend to private aviation, with interiors for Challenger jets that bring the same refined aesthetic to the skies.